H.V.M.N.

HVMN, Health Via Modern Nutrition, is the brain behind Ketone-IQ, a ketone beverage that is sugar-free, caffeine-free and acts as readily-available clean fuel for the mind and body.

Admittedly skeptical about the product, our team was surprised to observe pretty radical benefits. Initially contracted for a short project, Foodmuse actually executes all of HVMN’s copywriting needs. It’s been an incredibly novel story to tell; and a little outside our wheelhouse - but that’s a fun place to be.

Navigate to their website or Instagram, and you’ll see our fingerprints all over it. Our directive: activate new consumer bases by developing narratives that position HVMN’s hero product, Ketone-IQ, squarely in the world of endurance fitness, biohacking, and cognitive performance enhancement. We developed an omni-channel strategy to boost awareness across social platforms, academic and medical journals, and at live events. Through this project, messaging is evolving across every brand touchpoint.